Four are the elements that inspired Nuvolar design:
- The cognitive processes are changing. Today info is short, simple and mostly available through digital media for a more immediate communication exchange, a particular role is played by visual communication better responding to a “hyper-communicative” world and an increasing lack of concentration;
- Customers orientation and problem solving are based today on a large amount of information captured autonomously. Companies must properly support digital orientation and access to such information in order to maintain and increase their competitive advantage;
- The production of effective, customer-oriented digital contents is strategic, costly and time-consuming. This patrimony must be enhanced and made accessible always, everywhere, in an intuitive and simple way;
- Customer’s attempts to get information and the results therein obtained should be considered a value to be kept and possibly shared. To safeguard this wealth, if perceived as such applied on relevant company information, could become an additional competitive advange.